Traffic really jams with radio listeners, says study

By Linda Stuart

TORONTO – According to recent neuroscience research conducted in Australia, when it comes to listener engagement, not much beats traffic reporting.Capitalizing on that listener engagement to drive advertising sales and branding was the focus of Canadian Traffic Network presentations held recently for its clients in downtown Toronto and Vancouver.CTN’s sister organization, the Australian Traffic Network (ATN), commissioned the neuro radio research study last year from Neuro-Insight, a Melbourne-based neuro-marketing company that uses its patented Steady-State Topography (SST) brain-scan technology to apply neuroscience methodologies to market research studies.Participants in the radio research study wore a special helmet equipped with sensors that...