Traditional broadcast advertising numbers rebound, but not quite to 2019 levels

OTTAWA – Traditional broadcasting media rebounded closer to pre-pandemic levels for advertising revenues in 2021, but still lagged behind the last complete reporting of pre-pandemic data in 2019, according to data released this month by the CRTC. While conventional and discretionary television service revenues increased by 6.9% ($91 million) and 0.8% ($30 million) respectively compared to 2020, those numbers are lower when compared to 2019 – whose conventional TV service revenues totaled $1.56 billion compared to 2021’s $1.4 billion, while 2019’s revenue for discretionary was $4.2 billion compared to 2021’s $3.9 billion. Overall traditional broadcasting revenue saw a small decrease...