Trade association CWTA rebranding away from wireless exclusively

By Ahmad Hathout OTTAWA – The Canadian Wireless Telecommunications Association is launching Wednesday a rebranding to move away from its exclusive focus on the wireless industry. The Canadian Telecommunications Association, as it is now called, reflects the association’s “expanded focus on both wireline and wireless telecommunications,” according to a release provided exclusively to Cartt. “The new brand represents the latest chapter in the association’s nearly 50-year history.” The association will formally announce the news later this morning. “New technologies and consumer demands have blurred the lines between the capabilities and use of wired and wireless telecommunications,” said a blog post...