MONTREAL - TQS and etc.tv said today that the broadcaster will enable its network commercial inventory with etc.tv’s hyperlinking advertising solution effective November 1st, 2008. “TQS, with our rejuvenated fall programming schedule, has never been more committed to providing our advertisers with every advantage available to maximize the effectiveness of their TV campaigns,” said Guy Meunier, vice-president of sales, TQS. “The etc.tv solution leverages the Quebec TV viewers’ growing use of video on demand services to allow advertisers to connect directly with interested consumers, and to do so in a highly measureable and accountable manner.” Quebec’s number one broadcaster, TVA,...
