MONTREAL – TQS and etc.tv said today that the broadcaster will enable its network commercial inventory with etc.tv’s hyperlinking advertising solution effective November 1st, 2008.
“TQS, with our rejuvenated fall programming schedule, has never been more committed to providing our advertisers with every advantage available to maximize the effectiveness of their TV campaigns,” said Guy Meunier, vice-president of sales, TQS. “The etc.tv solution leverages the Quebec TV viewers’ growing use of video on demand services to allow advertisers to connect directly with interested consumers, and to do so in a highly measureable and accountable manner.”
Quebec’s number one broadcaster, TVA, already has deployed the advertising on demand network’s VOD ads.
“We are thrilled that the re-energized TQS has joined the etc.tv network” said Ian MacLean, vice-president and general manager, etc.tv, alluding to TQS’s new ownership. “The addition of TQS’s audience brings significant incremental scale to the share of tuning already enabled with the etc.tv hyperlinking advertising solution.
“With each new TV network enabled, etc.tv becomes an increasingly attractive platform for advertisers buying advanced TV advertising campaigns across Quebec,” he added.
Advertisers can enable their traditional network advertisements with the etc.tv hyperlinking functionality beginning November 1st, across the entire TQS broadcast schedule.
