TORONTO – Don Iannetta of Toronto will get a $10,000 Sony entertainment system and a free subscription for a year for being Rogers Cable’s one millionth digital cable customer, the company announced today.
The company said its "dramatic growth in digital penetration is evidenced by the 187% increase from December 2003 until the company reached its millionth customer in June 2006.
"Rogers On Demand on channel 100 is fantastic. I’ve been able to watch all kinds of programming and movies whenever I want. My favourite so far was being able to watch all of the FIFA World Cup soccer games, especially the championship game, anytime I wanted to and it was for free," said Iannetta, in the Rogers release. Iannetta signed on in June.
The top five digital TV companies in Canada (according to their most recently released customer numbers):
1. Bell Canada, 1.7 million (mostly ExpressVu with some terrestrial) – all are digital
2. Shaw Communications, 1.52 million (Shaw Cable, 660,000 digital – 31% of basic subs – and Star Choice, 866,000 – all digital)
3. Rogers Communications, 1 million – 45% of basic subs
4. Videotron, 512,000 – 34% of basic subs
5. Cogeco , 317,000 – 38% penetration of basic subs
