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Toronto-based esports channel added to Vizio smart TVs


TORONTO — Engine Media’s UMG.TV esports, gaming and news channel is now available to stream for free on all Vizio smart TVs, the company announced today.

Users of Vizio SmartCast TVs can now find UMG.TV on the SmartCast home screen. UMG.TV streams live and on-demand esports events featuring some of the world’s leading gamers, as well as delivering the latest content in the world of esports via headline shows including UMG Rewind, says the company’s press release.

“This is an incredible opportunity for UMG.TV to amplify its brand presence throughout the U.S.,” said Darcy Lorincz, global head of esports for Engine Media, Toronto, in the release.

“Vizio is one of America’s most trusted brands as well as being a market leader in Smart TVs so we couldn’t imagine a better first OEM partner to work with to expand our reach,” Lorincz added. “While we have a dedicated following online, we are excited to see our viewership grow with the opportunity to reach millions of new Vizio SmartCast audiences.”

The upcoming UMG.TV season will feature shows dedicated to classics such as Madden 21 and NBA 2K, the newest esports sensation Fall Guys, the Magic family of games, plus the round-up style UMG Rewind show, says the release.

“We are pleased to welcome UMG.TV to SmartCast as we continue to expand our gaming and esports entertainment options. Now audiences can access live and on-demand esports events right from the Vizio home screen,” said Katherine Pond, vice-president of business development for Vizio.

enginemediainc.com