TORONTO — App developer Clearbridge Mobile today announced it’s the driving force behind New England Sports Network’s (NESN) new mobile and smart TV sports streaming apps, which deliver sports content about Boston-area professional teams, including the ability to view live Red Sox and Bruins games.
Developed by Clearbridge Mobile collaboratively with the regional sports network, the new apps provide a sports streaming service to authenticated and OTT users (platforms include iOS, Android, Roku and Apple TV), delivering a personalized digital experience allowing NESN users to consume engaging content for their favourite teams (Red Sox, Bruins, Celtics, Patriots) and leagues (MLB, NHL, NBA, NFL), says Clearbridge Mobile’s press release.
“Without Clearbridge Mobile, the release of these OTT platforms would not have been feasible,” said NESN’s vice-president of digital, Ariel Legassa, in the press release. “Clearbridge Mobile provided the support and technical knowledge for us as we set out to develop our new mobile apps as well as our connected apps. By providing us with unrestricted access to experts with a deep understanding of the needs of the sports media and OTT sector, we built a product that provides an exceptional user experience. These new platforms meet the needs of the contemporary sports enthusiast and deepen our digital engagement with our avid New England fanbase.”
Key features of the apps include:
- Ability to view live games via authenticated TV providers
- Quick navigation to favourite teams and sports leagues
- Tailored app content to users based on preference (sports, team and league) and app usage (content watched and saved)
- Ability to view scores, stats, standings and rosters
- Ability to set up game and schedule reminders as push notifications
“This was a highly collaborative project,” said Clearbridge Mobile’s chief technology officer, Sanjay Malhotra. “There were many moving parts that required us to coordinate with third-parties such as Brightcove, Airship, Sportradar, and Adobe to make this happen. Our ability to coordinate project assets, lead discussions, and be subject matter experts ensured that this would be a smooth process. When Ariel came to us, he wanted a mobile solution that would increase end-user consumption to meet and exceed NESN’s adoption and engagement goals. By leveraging our design thinking model, we created an easy-to-use experience that solved that challenge, resulting in enhanced content discovery and personalized experiences catered for NESN fans of all ages.”
The home of award-winning Boston Red Sox and Boston Bruins game coverage, NESN is owned by Fenway Sports Group (owners of the Red Sox) and Delaware North (owners of the Bruins).
For more information about NESN’s mobile and smart TV sports streaming apps, please click here.
