Today's teens redefining TV viewing: CTAM study

ALEXANDRIA, VA – Today’s teens are redefining “television” viewing by selecting a broader range of content options on an increasing array of devices, according to a CTAM study, entitled Teens’ Techie Behaviour. User-generated video clips ranked the highest of all types of video content viewed at 76%, followed by comedy clips at 69% and music videos at 65%, revealed the study, conducted by ICR for the March CTM Pulse. Perhaps surprisingly, teens say they’re watching news and political clips more often than celebrity or gossip clips, noted the study. Eighty-three percent of teens still report viewing content on a television...