TMN takes TIFF audiences for a ride

TORONTO – Astral’s The Movie Network has launched a street-level campaign at this year’s Toronto International Film Festival with a branded shuttle bus that will take ticket holders on a circuit through official TIFF Festival venues.Once on board the bus (below), passengers can check out upcoming programming from TMN and HBO Canada, enter a contest for a chance to win a trip to Atlantic City, and take away some branded goodies. This sponsorship with the Festival started Monday and runs through September 18.“The Movie Network is all about engaging audiences with a premium, multiplatform television experience unlike anything else in...