TMN sharpens focus on HD with Bond

TORONTO - On Monday, The Movie Network will kick off its newest marketing campaign that will use James Bond to help push high definition. The “Sharper, Not Blurred.” Campaign is a widespread marketing initiative to promote The Movie Network’s HD offering through the “Ultimate Bond Event” beginning Friday, November 16. In a first on Canadian television, the stunt will offer viewers in eastern Canada the chance to see 19 Bond films – including the 2006 blockbuster Casino Royale – uncut and commercial-free in high definition. The pay channel has also teamed up with a promotional partner, Sharp Electronics, to increase...