TMN launches personalized ad campaign promoting HD content

TORONTO - The Movie Network has kicked-off a six-week marketing campaign to promote its HD movie offering. The campaign aims to attract new subscribers by engaging them through their preferred movie genre using a customized digital tool. Based on the type of Internet sites visited, the software customizes the advertising presented and the movie choices provided to offer a high level of personalization, while highlighting the movies on the service. Rich IAB ads update and dynamically pull content directly from TMN’s server which links to the HD movie microsite www.jointhemovienetwork.ca. The site displays movie posters of TMN’s HD library based on...