TORONTO – Telelatino Network is the title sponsor of TD Bank Group’s Welcome to Canada Literacy Program, designed to help ease the arrival of new Canadians.
The program will distribute 1,300 books to selected schools, community centers, and libraries across the country earmarked for young newcomers, particularly those of Hispanic descent. The books will help to foster an understanding of Canada, including language, geography, history and multiculturalism. In addition, the TD Welcome to Canada Reading Tent will be featured at a series of events throughout the summer and the campaign will be integrated into TD’s summer reading club program.
The initiative will be supported by a national TV campaign on TLN Television and Univision Canada (in Spanish and English) to build awareness of children’s literacy with parents of new Canadians. Highlights from various events will be showcased in community vignettes as part of the on-air and online campaign to support the TD Welcome to Canada campaign.
“As leaders in the Hispanic Canadian community for over 30 years, Telelatino Network is proud to partner with TD”, said Telelatino Network president Aldo DiFelice, in the news release. “Together, we are welcoming and supporting the nearly two million Spanish-speaking Canadians in our communities from coast to coast.”
“We are thrilled to be collaborating with Telelatino Network to launch the TD Welcome to Canada literacy program,” added Alan Convery, director community relations at TD Bank Group. “It is our hope that this program directed specifically to young Latinos and their families will help make them feel more welcome in their new country and, along with their parents, show them what makes Canada great.”
