TiVo to offer targeted ad search function

ALVISO, Calif. – TiVo customers trying to remember whether it’s Pontiac or Honda offering “3.9% financing for a limited time” will be able to turn to their PVR boxes to find the right commercial for them. On Monday, digital/personal video recorder manufacturer TiVo announced plans for a television-based advertising search solution coming in Spring 2006. “Leveraging TiVo's television search capabilities that enhance the TV viewing experience, the new product will deliver relevant, targeted advertising to subscribers that want to view particular advertising categories,” crows the press release. (In Canada, Montreal company etc.tv, along with Videotron, Molson’s and TVA, is testing...