Tivo looking for least-fast-forwarded ads

ALVISO, Calif. – Tivo, one of the creators of the digital video recorder market, has released its first monthly set of commercial ratings. Using TiVo’s StopWatch service’s ability to track consumer viewing behavior on a second-by-second basis, in both live and time-shifted viewing context, the company can tell which ads work best. “For many years, various sources have provided rankings of top programs. But nobody has ever provided the same type of information for commercials. And this is what marketers really care about – especially with the proliferation of DVRs,” said Todd Juenger, vice president and general manager, TiVo Audience...