Timeliness, accessibility, online self-service tools help wireless carriers stand out from their competitors

TORONTO – SaskTel has once again ranked highest in wireless customer satisfaction for the fourth year in a row in a study by J.D. Power & Associates released Thursday.According to the J.D. Power 2015 Canadian Wireless Customer Care Study, many Canadian wireless carriers are modifying their customer service strategies as they brace for a surge of two-year and three-year contract expirations in June. Canadians’ satisfaction with wireless providers’ customer service heavily influences customer loyalty and carrier retention, the company continued, with timeliness, accessibility and online self-service tools helping to differentiate carriers from their competitors.The 2015 Canadian Wireless Customer Care Study is based...