Radio / Television News

Time spent with digital to edge past TV for the first time, says GroupM


NEW YORK and LONDON – A new report released early Thursday by GroupM says that for the first time, consumers will spend more of their day interacting with online media than with television.Its “State of Digital” report predicts global consumers will spend 9.73 hours per day with all media in 2018 (up from 9.68 in 2017). Of that, people will spend 3.69 of those hours with online media and 3.63 hours with TV, with the balance coming from radio and newspapers. GroupM is the media investment group of WPP, the massive multinational advertising and public relations company based in London.The report...