Radio / Television News

Tim Hortons to title sponsor ‘SC With Jay and Dan’ on TSN


TORONTO – TSN has tapped Tim Hortons as the title sponsor of its upcoming new series SC With Jay and Dan, hosted by the returning Canadian sports broadcasting duo of Jay Onrait and Dan O’Toole.Building on TSN’s existing partnership with Tim Hortons, the new sponsorship of SC With Jay and Dan Presented By Tim Hortons will include various in-show and set integrations as well as inclusion in digital and social executions. Tim Hortons will also be fully integrated into all promotional campaign elements leading up to the series’ debut this September.First announced in March, TSN said that the new show will serve up a decidedly humorous approach...