OTT

Thunderbird turning web hit “What If” into a TV series

VANCOUVER — Thunderbird Entertainment Group announced today it is partnering with Toronto-based Underknown to turn the Webby Award-winning social media brand What If into a television series. Conceived by the creative team at Underknown, headed by CEO Steve Hulford, What If is a short-form, science video web series that explores questions such as"What if you fell into Jupiter?", “What if you were swallowed by a whale?”, “What if the Earth stopped spinning?” and “What if everyone farted at the same time?” With more than 3,000 minutes of short-form content already produced, What If videos are viewed 250 million times a...