OTTAWA – Personalized media will take centre stage at next month’s Canadian Association of Broadcasters annual convention in Winnipeg, November 6 to 8.
This year’s plenary sessions examine the industry’s “big picture” issues, including the prospects for regulation in a broadband universe, and the future of advertising in a digital environment.
The concurrent sessions tackle such hot-button issues as the impact of new personal media devices; the prospects for Canadian HDTV; the new marketing imperative for broadcasters; the upcoming CRTC review of the Canadian radio industry; and the future of news.
On Tuesday November 8th, the ever-popular closing plenary will bring together top industry experts for an in-depth discussion of where the broadcast industry is headed, and what Caanadian policy makers must do if Canada’s private broadcasters are to continue to thrive in a rapidly evolving world, says the CAB.
Also back by popular demand are sessions specifically designed for small market delegates. The first of the small market events on Sunday November 6th with the Radio Business Forum, which examines key strategies for keeping the cash registers ringing in local radio markets.
On Monday the 7th, the CAB brings back its CAB/CRTC Small Market Face to Face, where delegates have the opportunity to meet with senior representatives of the CRTC to discuss the unique challenges facing the small market sector.
In addition to the business side, the 2005 CAB Convention also offers some fun, too, from Sunday night’s opening party through the Hall of Fame Luncheon on Monday to the Gold Ribbon Awards on Tuesday, as well as the closing dinner.
Here is the most recent list of speakers, from the CAB web site. They haven’t yet been publicly assigned their sessions as yet. The schedule of events is below the speakers list.
Keynote Speaker:
Dr. Andrew Lippman – Associate Director, MIT Media Lab
Panelists:
Pierre Arcand – President, Corus Quebec
Stephen Armstrong – President, Armstrong Consulting
Rick Arnish – President, The Jim Pattison Broadcast Group
Michel Arpin – Vice-Chairperson, Broadcasting, CRTC
Fernand Bélisle – President, 19FB Inc.
Charlotte Bell – Vice-President, Regulatory Affairs, TV and Radio, CanWest Media Works
Chris Bell – Vice-President, Technology, Astral Television Netowrks
Wendy Bernfeld – Founder, Rights Stuff BV
Rob Braide – Vice-President and General Manager, CJAD/CJFM-FM/CHOM-FM and Chair, CAB Board of Directors
Raynald Briere – President and COO, Radio Nord Communications inc.
Gordon Brockhouse – Editor, “Here’s How” Magazine
Scott Campbell – US Media & Communications Industry Advisor, UK Trade & Investment
James Careless – Vice-President, TJT Design & Communication Inc.
M. Helen Cavazos – Diversity Manager, Clear Channel
Charlie Coffey – Executive Vice President, Government Affairs & Business Development, RBC Financial Group
Barbara Cram – Commissioner, CRTC
Charles Dalfen – Chairperson, CRTC
Randall Dark – President and Co-founder, HD Vision Studios
Pat Dunbar – Co-Founder and Executive Vice-President, DiMA Group
Lyndon Friesen – Executive Vice-President, Golden West Broadcasting
Robert Garcia – Bureau Chief, ABC Radio News Washington
Renée Giard – Vice-President of sales, Groupe Simard
Ken Goldstein – President, Communications Management Inc.
Hamlin Grange – President and Principal Consultant, DiversiPro
Pat Grierson – President, CBS Broadcast Sales
Maria Hale – Vice-President, Content Business, CHUM Television
Jeanette Hanna – Vice-President of Brand Strategy, Spencer Francey Peters
John Harding – President, Radio Marketing Bureau
John Hayes – President, Radio, CORUS Entertainment Inc.
Mark Hayes – President, Blake, Cassels & Graydon LLP
Elmer Hildebrand – CEO, Golden West Radio
Robert Hurst – President, CTV News
Raja Khanna – CEO, Snap Media
Roma Khanna – Senior Vice President, Content, CHUM Television
Phil King – President, TSN
David Kirkwood – Executive Vice-President, Sales & Marketing, Radio and Television, CHUM Limited
Zlatko Krstulich – Chief Technology Officer, Alcatel Canada
Richard Lachance – Vice-President, Radio, Cogeco Diffusion inc.
Pierre Lampron – Vice-President, Institutional Relations, Quebecor
Media Inc.
Mike Lee – Chief Strategy Officer, Rogers Cable Communications Inc.
Marc-André Levesque – President and COO, Groupe Antenne 6 inc.
John Longbottom – Aboriginal Market Development Executive, IBM
Gary Maavara – General Counsel & Vice President, Corporate and Regulatory Affairs, CORUS Entertainment Inc.
James B. Macdonald – Broadcast Consultant
Jim MacLeod – President & CEO, BBM Canada
Rael Merson – President & CEO, Rogers Broadcasting Limited
Peter Miller – Vice-President, Planning and Regulatory Affairs, CHUM Limited
Rob Mise – Operations Manager, CKRA-FM (96X) & CIRK-FM(97.3 K-ROCK), Newcap Inc.
Charles Morgan – Senior Vice-President, Susquehanna Radio Corp.
David Neale – Vice-President, Service Development, Rogers Communications Inc.
Mike Omelus – News Director, Broadcast News
Jeff Osborne – President, OzWorks Marketing
Terry O’Reilly – Partner-Director, Pirate Radio and Television
Marc O’Sullivan – Executive Director, Broadcasting, CRTC
Bob Patchen – Vice-President for Research Standards and Practices, Arbitron Inc.
Skip Pizzi – Program Manager, Windows Client Strategic Relations & Policy, Microsoft Corporation
Dr. Veena Rawat – Acting President, Communications Research Centre
Gordon Rawlinson – President & CEO, Rawlco Radio Ltd.
Dave Rutherford – On-Air Host, Corus Radio
Luc Sabbatini – Executive Vice-President, Astral Media Radio inc.
Susan Schaefer – Vice-President of Marketing, Corus Entertainment
Robert Scully – Broadcaster, Scully/The World Show
Dick Sienko – President, Target Broadcast Sales
Paul Ski – President and COO, CHUM Radio
Tim Suter – Partner, Content and Standards, Ofcom, UK
Jay Thomson – Assistant Vice-President, Broadband Policy, TELUS
Glynn Walden – Senior Vice-President, Engineering, Infinity Broadcasting
Steve Wyatt – Editor-in-Chief, CanWest Global
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Sunday, November 6th
10-11:30
CONVENTION PRE-SESSION
The CAB Radio Business Forum Back by popular demand! This always-popular Convention pre-session takes a look at the challenges and opportunities facing Canada’s private radio broadcasters, and examines the latest strategies for keeping revenue flowing in local radio markets.
1-2:30
CONVENTION PRE-SESSION
Brave New World? A Report by BBM Canada To keep the business of broadcasting growing, BBM Canada must measure changing consumer behaviour efficiently and seamlessly. New techniques and cutting-edge technology are keeping Canada’s broadcast measurement system at the forefront in a rapidly changing environment. This special Convention pre-session will look at consumer uptake of the new technologies, how those technologies are being used, and how BBM is working to keep the business of broadcasting in Canada on a winning track. (Presented in association with BBM Canada).
7-8:30
OPENING PARTY
Monday, November 7
8-9
OPENING CEREMONIES
9:15-10
OPENING KEYNOTE ADDRESS
10:30-11:45
CONCURRENT SESSIONS
Crystal Clear: New Strategies for Digital Radio
Subscription radio, digital audio broadcasting, iPods and pod casts, visual radio, IBOC, Internet radio… the technologies for delivering signals to listeners have never been more promising – or puzzling. Our panel of experts takes a hard look at the explosion in new radio and music delivery technologies, and will examine the best strategies for ensuring that private radio succeeds in the digital age.
Diversity Matters: The Business of Attracting Diverse Audiences
The business case for diversity is clear – if you know where to look. By 2016 visible minorities will comprise 20% of the Canadian population, representing significant business opportunities for broadcasters and advertisers. Last year, the Task Force for Cultural Diversity on Television championed the business case for a culturally diverse workforce, and the use of culturally sensitive programming, marketing, and advertising practices to reach broader audiences. This session will offer practical information on a business opportunity you can’t afford to ignore.
Personal Media Models – Who Will Supply the Media-Savvy Consumer?
New interactive distribution platforms are changing the traditional business of content production and distribution. New "aggregators" are enticing viewers and listeners away from mass-market, pre-programmed schedules with personalized and dynamic content menus. Advances in micro-billing and audience-tracking are enabling new models for advertising. Will the old models survive as new models emerge? Who is best positioned to provide the content that meets the demands of the emerging ‘personal media consumer’?
12-1:45
CAB HALL OF FAME LUNCHEON
2:25-3:30
CONCURRENT SESSIONS New Models, New Rules – Managing the Personalized Media Revolution
Podcasts. Webisodes. On-demand. Content no longer finds its audience – the audience finds its content. Business models for producing and supplying content to personal media consumers will need to be supported by forward-looking and flexible copyright and regulatory regimes. What role will Canada’s traditional regulators play in tomorrow’s media marketplace, and what role will Canadian content play in an increasingly complex media landscape? This panel examines whether regulation and rights management can keep up with the prospect of unlicensed production, aggregation and distribution.
The Prospects for “Local” in a Borderless World
In March 2005, the Government said that it would direct the CRTC to place greater emphasis on the issue of "local" content in broadcasting. However, in a world of exploding broadband delivery systems, where radio and television signals from around the globe are rapidly becoming available at the click of a mouse, how will local broadcasters continue to compete? Is local content really a tool that broadcasters can use to attract and maintain audiences, and – if so – what new policy and regulatory directives will support a strong local presence in an increasingly fragmented environment?
A Brand Apart: The New Marketing Imperative for Broadcasters
Audience fragmentation has long been a major concern for Canadian broadcasters. Now, however, the competition is coming from more than just other stations. With the advent of digital wireless broadband, the potential for new fragmentation has never been greater. Broadcasters have a strong legacy and a strong brand, but a rapidly-changing youth market means that nothing can be taken for granted. What do broadcasters have to do to maintain and extend their position in an increasingly crowded marketplace, and what strategies can they employ to maintain the loyalty of consumers?
Québec Plein Son : Le marché francophone à l’heure de l’examen des politiques sur la radio commerciale (Québec Radio Review Session)
When consumers can access music on many different platforms, some of which are unregulated and others that have less restrictive requirements, what can be done to ensure that French-language radio continues to serve its listeners and maintain a significant level of contribution to the Canadian broadcasting system? With the upcoming radio policy review in mind, our panel will provide their views on the unique challenges that exist in the French-language radio market, and at solutions for fostering a vibrant French-language radio sector in Canada. (Note: simultaneous translation will be provided during this session.)
3:45-5
PLENARY SESSION
The World View: Regulating Tomorrow’s Media Marketplace The future of broadcast regulation has never looked more complex. New delivery systems and devices are allowing consumers to access content in ways that were unimagined just 10 years ago. This session will bring together leading international experts to discuss the prospects for regulation in a digital world. Can regulators still craft national policies that will benefit their industries, or is the pace of technological and demographic change outstripping the regulatory institutions’ ability to cope?
5:15-6:30
SMALL MARKET SESSION
CAB/CRTC Small Market Face-to-Face In this seventh annual edition of the ever-popular face-to-face meeting with the CRTC, CAB small market members get a chance to discuss their latest business issues with senior representatives from the Commission.
(Note: Attendance restricted to CAB members only).
Tuesday, November 8
8-9
AWARDS BREAKFAST
9:15-10:30
PLENARY SESSION
Advertising: New Platforms, New Metrics, New Challenges The "coming" revolution in advertising is here. New content alternatives, new delivery platforms, and shifting demographics are placing pressure on the traditional broadcaster-advertiser-consumer relationship. As advertisers clamour for increased accountability and measurement, the future of the 30-second spot, the cost-per-thousand, and the national buy are all coming under the microscope. Broadcasters are still the most effective vehicle for reaching a mass audience, so what are the new strategies to satisfy advertisers?
11-12:15
CONCURRENT SESSIONS High Expectations: The Prospects for HDTV
HDTV is taking off faster in some markets than others. What is the current situation in Canada? How does Canada compare to the US and Europe? Are the various players in the system – regulators, producers, programmers, distributors, and manufacturers – working together as effectively as possible? As the landscape shifts before our eyes, how do we make sure that no consumer gets left behind?
The Future of News: Anytime, Anywhere?
Each year, Canada’s private broadcasters spend hundreds of millions of dollars on the production of news and information programming. At the same time, consumers have unprecedented new ways to access their news – from mobile TV to "blogs" to pod-casts. How will these developments affect the way broadcasters produce the news, and what does it mean for the future of the broadcast newsroom? (Presented in association with the Radio-Television News Directors Association of Canada)
Pump Up the Volume: Preparing for the Radio Review
In the near future, the CRTC will issue a call for a comprehensive review of the Canadian radio industry. Expect everything to come under scrutiny. From Cancon levels and French Vocal Music (FVM) to Canadian talent development, from multiple licensing to subscription and low-power radio, the industry will be expected to present the Commission with a persuasive vision of the future. In this session, radio sector leaders provide their views on what direction the Commission should take if Canadian private radio is to continue to thrive.
12:30-2:15
GOLD RIBBON AWARDS LUNCHEON
2:45-3:45
FINAL PLENARY SESSION
Framing the Future: The Future Summit Closing Plenary The impact of the digital transition has obvious implications for broadcasters. It is also of critical importance to public policy makers. Clearly, policy must both catch up – and keep up – with the unprecedented changes that are affecting our industry. The Convention’s closing plenary will review the complex issues explored during The Future Summit, and examine what changes are required if Canadian broadcasting is to continue to thrive in a rapidly evolving world.
4-4:45
CAB ANNUAL GENERAL MEETING
6-10
CLOSING RECEPTION AND GALA
