TORONTO – Rogers Sportsnet has added MMA Buzz to its website, powered by Rogers’ real time web service Thoora.com.
MMA Buzz collects and displays popular mixed martial arts stories based on what is happening within social and traditional media, providing fans with a new way to keep up-to-date.
"The MMA fan is super committed and engaged”, said Rogers’ SVP and GM of digital media, Claude Galipeau, in the announcement. “They blog, they tweet, they shout. MMA Buzz gathers the best-of-the-best in fan conversations, and serves it to one dashboard. Thoora is the perfect platform to power MMA BUZZ, since it’s all about live search on blogs and tweets. We’re really excited that our audiences and ad clients will adopt this new product."
Thoora.com uses algorithmic curation based on “news science" to find the most unique voices from millions of sources. In real time Thoora.com reads 5,000 news sources, 12 million blogs and 65 millions tweets in order to provide the stories that really matter to people.
