Third party ad avail sales back on CRTC agenda

OTTAWA – After issuing its new policy on advertising in the local availabilities of non-Canadian services, the CRTC has agreed to hear Media de Novo’s plans to do just that.The Commission said Friday that it has re-scheduled the company’s non-appearing hearing for July 7 after postponing its appearance last February. Led by former CAB president Glenn O’Farrell, Media de Novo has applied to sell ad time on US specialty channels' local avails in Canada and direct the majority of the revenues to Canadian programming.Click here for more on the company’s plans on targeted advertising.www.crtc.gc.cawww.mediadenovo.com