Radio / Television News

Thinktv’s marketing effectiveness webinar happens October 15


TORONTO — Thinktv, Canada’s TV marketing and research association, announced today its annual marketing effectiveness event is going online this year. Scheduled for October 15 from 1 p.m. to 5 p.m. ET, the free webinar will offer marketing insights from a collection of experts in their fields. Participants include: Peter Field along with James Hurman, co-authors of The Creative Effectiveness Ladder Jenni Romaniuk, Ehrenberg-Bass Institute international director and lead author of How Brands Grow, Part 2 and Building Distinctive Brand Assets Brent Chaters and Josef Hrebik from Accenture Strategy In addition, thinktv will present a session on “Advanced TV: How...