Thinktv webinar to look at using behavioural science to optimize marketing

TORONTO — TV marketing and research association thinktv is bringing back Richard Shotton, behavioural science consultant and author of the acclaimed book The Choice Factory, for its first webinar of the new year, scheduled for January 28 at 11 a.m. ET. In the webinar, Optimizing Media Using Behavioural Science, Shotton will examine the role of behavioural science in creative development along with channel and media selection optimization. He’ll review new research that will give marketers the edge, says the webinar description. For more information and to register for the webinar, please click here.