Thinktv webinar to examine the halo effect of TV

TORONTO — Marketing and research association thinktv announced today Sean Cunningham (pictured), president and CEO of the New York-based Video Advertising Bureau (VAB), will provide insights into VAB’s recent work on the “Halo Effect of TV” in a webinar on March 25. “How can brands enhance their reputation, bring credibility to their product offering, and start accelerating their path to TV? Discover how you can upend the traditional marketing playbook and drive measurable results across your brand’s life stages with TV as the growth engine,” reads the webinar description. The online talk is being presented in partnership with European trade...