Thinktv webinar offers advice about advertising during a downturn

TORONTO — Thinktv, Canada’s TV marketing and research association, will host a special webinar on advertising during a recession to help companies and brands figure out how to respond to the economic turmoil resulting from the ongoing Covid-19 crisis. Drawing on lessons learned from the last major global recession in 2008, U.K. marketing consultant Peter Field will present “Advertising in a Downturn Revisited” on April 21 from 1 p.m. to 2 p.m. ET. In the webinar, Field will break down his latest research, commissioned and introduced by The B2BInstitute at LinkedIn, into what lessons from previous recessions still resonate today...