Thinktv webinar offers advertisers insight into consumer behaviour

TORONTO — Marketing and research association thinktv announced Tuesday its next webinar on June 9 will feature Richard Shotton, a behavioural science consultant and author of the book The Choice Factory. “Behavioural science is an invaluable tool in developing effective advertising because it provides a reliable framework for how consumers behave — not how we think they behave, or how they claim they behave, but evidence-based findings about human behaviour,” reads the webinar description. In this presentation, Shotton will deliver five key learnings for marketers, including: How a life change — including the current global health crisis — puts buying...