TORONTO – Television marketing and research association thinktv is sponsoring a presentation by branding professor, marketing consultant and writer Mark Ritson at FFWD Advertising & Marketing Week later this month.
Riston (pictured) will review the debates around media allocation and explore the real story of advertising effectiveness in 2017 in a presentation entitled ‘Swinging the Media Pendulum Back to Neutral: The Underestimation of TV, the Overselling of Digital, and the Way Forward in 2017’. His session is scheduled for January 31 at 9:30 AM at the TIFF Bell Lightbox in Toronto.
Spearheaded by the Institute of Communication Agencies, FFWD Advertising & Marketing Week will take place January 30 – February 3, 2017 in Toronto.
