Thinktv offers up resources for managing brands during time of crisis

TORONTO — With many consumers feeling anxious about not only their physical health but also the health of the economy as the world deals with the coronavirus pandemic, marketers and brand managers are faced with developing campaigns during these uncertain times. Thinktv, the marketing and research association dedicated to the advancement of commercial TV in Canada, has compiled some resources, research and insights from industry experts to help ensure the brand decisions made by marketers today also set them up for success over the long term. In its latest email newsletter, the organization cautions advertisers to take care during a...