theScore Satellite Radio takes to the air

TORONTO - Score Media rebranded its Sirius satellite radio channel from Hardcore Sports Radio to theScore Satellite Radio, the company said Tuesday.With growing international brand awareness and a dedicated national following, the company said that a strategic decision was made to align all of Score Media's multiplatform assets under one brand umbrella."As a media company that's grown from a single television network 13 years ago to a multimedia organization with four successful media properties, we see this rebrand as an opportunity to better align our radio network with our growing international brand”, said EVP and COO Benjie Levy, in a...