Cable & Telecom

There’s more to an apps’ success than just downloads, says In-Stat

AS MOBILE subscribers take to smart phone apps in rapidly increasing numbers, Apple’s dominance of application download rates is only half the story, according to market research firm In-Stat.While Apple users download 2.4 times more applications than the average smart phone user, downloads is not the only success factor for an application.“Monitoring mobile application success by downloads alone is like driving your car and only using the rear view mirror; it provides only half of the story,” said In-Stat analyst Frank Dickson, in a press release. “Especially for free applications, usage is what determines success. Our research indicates that social...
 

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.