There's light at the end of a dark Q2 ad tunnel for sports broadcasters

WITH THE LACK OF sports programming accounting for nearly 30% of all TV ad spend losses in the second quarter of calendar 2020 due to the pandemic lockdowns, the early viewership returns for NHL, NBA and MLB games should be good news, says data from Standard Media Index. “With sports programming back up and running, we have seen U.S. audience ratings results increase over in the first few games of the MLB season, suggesting there could be similar behaviour in Canada across the different leagues,” said James Fennessy, SMI's CEO, in a press release. At this point, however, it’s not...