OAKVILLE, ON – The Weather Network has expanded its relationship with meteorological data provider Baron Weather to offer Beat the Traffic data and display software to TV stations in the U.S.
Beat the Traffic provides real-time viewing of traffic flow, travel times and incident detail combined with terrain and 3D city models to keep viewers informed of the latest traffic conditions. The weather graphics system incorporates the Beat the Traffic signal as a video source for easy display, allowing stations to tell a unified weather and traffic story.
"We at Pelmorex Media are thrilled to be expanding our partnership with Baron Weather. This is an ideal collaboration for us since the synergies between traffic and weather information are undeniable," said Marc Morrissette, VP market development for Pelmorex Media (owner and operator of Beat the Traffic and The Weather Network). "Our Beat the Traffic broadcast solutions are a perfect complement to Baron's powerful weather graphic tools and together we provide our broadcasting clients with enhanced time-sensitive, accurate traffic and weather information that viewers can rely on."
