OAKVILLE, On. – The Weather Network announced Wednesday that is it expanding into the realm of free ad-supported streaming TV (FAST) with the launch of its first such channel available to Samsung TV Plus viewers.
It is the first weather-related programming service on the FAST model in Canada. The programming will include in-depth features, educational programming, and shorts, as well as Canadian-produced series like Storm Hunters, Power to the People, and Captured, a press release said.
The FAST channel will also include an exclusive morning show about the biggest weather stories from Canada and globally.
“The way audiences engage with content on the big screen is constantly evolving, and so do our product offerings, to better reach viewers on more of the platforms they prefer,” Hashim Mikael, platform and product manager of Global TV Apps and FAST Channels for The Weather Network, said the release.
The Weather Network is run by Pelmorex Corp.
FAST channels are becoming more prevalent in the industry. Recently, Pluto TV partnered with Corus to bring the FAST channel to Canada, while Blue Ant bought a library of home renovation channels on the model.
