The Weather Network adds DoubleClick Dynamic Ad Insertion to Android TV app

OAKVILLE, ON - The Weather Network has enabled DoubleClick's Dynamic Ad Insertion (DAI) solution for its Android TV app, a move that it says makes it the first Canadian TV network to launch a customizable OTT app delivered via the cloud. The Weather Network app for Android TV allows for the rapid discovery of local, detailed and personalized weather products including on-demand video, user generated content and maps.DoubleClick DAI technology allows advertisers to dynamically target The Weather Network's Android TV audience by providing the ability to fill commercial breaks with the most relevant ad based on geographic location, reads the company’s...