OAKVILLE, ON – The Weather Network has enabled DoubleClick's Dynamic Ad Insertion (DAI) solution for its Android TV app, a move that it says makes it the first Canadian TV network to launch a customizable OTT app delivered via the cloud.
The Weather Network app for Android TV allows for the rapid discovery of local, detailed and personalized weather products including on-demand video, user generated content and maps.
DoubleClick DAI technology allows advertisers to dynamically target The Weather Network's Android TV audience by providing the ability to fill commercial breaks with the most relevant ad based on geographic location, reads the company’s news release. Individual streams are provided to each household using server side ad insertion technology, which allows broadcasters to dynamically insert highly targeted video ads for smart TV's and set top boxes through IPTV.
"We're proud to be a leader in offering next generation advertising opportunities to our clients to reach our highly engaged TV audience," said The Weather Network’s chief revenue officer Simon Jennings, in the release. "The user experience is paramount for us and with Google's DoubleClick Dynamic Ad Insertion we can provide our Android TV users with an amazing and personalized viewing experience that's as seamless as traditional TV today, putting us on the leading edge of technology."
"With Dynamic Ad Insertion, TV broadcasters like The Weather Network have greater control to deliver tailored advertising to consumers and a compelling television experience for Android TV users while offering advertisers more valuable audiences”, added Mladen Raickovic, head of Canadian partnerships for Google's DoubleClick.
The Weather Network Android TV app is available in Google Play at g.co/play/weatherTV
