The TUESDAY INTERVIEW: Stornoway Communications president and CEO Martha Fusca

IT AIN’T EASY BEING an independent broadcaster in the unlimited channel universe. There are so many channels (traditional and otherwise) which serve the same niches of Stornoway’s three channels – news and current affairs service ichannel; dance station bpm:tv; and The Pet Network – that injecting them into the collective conscious psyche of viewers is difficult. It means a lot of grassroots marketing work. A lot of pavement-pounding, because the budget to be able to afford a mass-marketing campaign just isn’t there. Then there are the rumors of the company’s imminent sale, or demise, to deal with. By the way,...