The TUESDAY INTERVIEW: MTV Canada's Brad Schwartz

TORONTO-BORN BRAD SCHWARTZ's task looks to be a programmers dream. To establish a new, analog channel with 4.5 million pre-existing paying customers using one of the world's best-known media brands among the highly coveted young set: MTV. The man knows his television. His first job in the industry was as assistant to Saturday Night Live founder and executive producer Lorne Michaels. From there, Schwartz hung around the music and media industries, working his way onto MTV and up the ladder there to director of global marketing in New York, before returning to Toronto as senior vice-president and general manager to...