The TUESDAY INTERVIEW: Kevin Banderk, Chief Koodo Officer

IN A WIRELESS MARKET crowded with canines (Fido), assorted other creatures (the bugs, birds and lizards of Telus; Bell’s beavers) and the big red machine (Rogers), Koodo’s multicolored leg warmers and goofy re-creation of “The 20-Minute Workout” stand out. Deliberately positioned as a low-cost, no-frills wireless brand, Koodo invites customers to trim fat like excess applications, features and contracts, from their wireless service plans – and therefore their monthly bills. Launched just over a month ago, Koodo has been hard to ignore with its kooky name and weirdly funny ad campaign (seriously, where’s Olivia Newton-John and ‘Let’s get Physical’?) which...