The TUESDAY INTERVIEW: Innovation guru and CAB speaker, Jeremy Gutsche

AS LONG AS BROADCASTERS continue to get 98% of their revenue from the tried-and-true way of doing things – selling ads on TV in and around popular TV shows – it’s very hard for them to think about brand new trends and inserting them into the business model. But getting them to think that way and move down that road will be Jeremy Gutsche’s job when he gives his keynote address during the Canadian Association of Broadcasters annual convention in Ottawa on November 4. An “innovation expert” Gutsche launched Trendhunter Magazine in 2005 and it has rapidly emerged as one...