The TUESDAY INTERVIEW: Doug Beeforth and Phil King - competitors who share the ball

THE WORLD CUP IS THE most popular sporting event on the globe. Certain ethnic sections in towns and cities across Canada shut down during their games. Monday in Toronto's Little Italy, everything ground to a standstill for the Italians' World Cup opener against Ghana. People there happily took to the streets after the 2-0 win by Italy. Against Ghana. In the opening round. Similar sights could be seen in the Portuguese section of town during its opener – and just wait until Brazil starts play. As a TV rights holder, how could you not show every minute of every game....