The TUESDAY INTERVIEW: Chris Hebb, SVP broadcast, Maple Leafs Sports & Entertainment

STREAMING THE TORONTO MAPLE Leafs online seems like a no-brainer. The team seems to have an insatiable, unlimited fan base. But, there is much to consider when turning a sports team to the web, especially one that is limited to its own region. Just like LeafsTV is limited to Ontario (except Ottawa), so must any games carried on line be limited to viewing in the same geographic area. Plus, the web experience can’t be just a rebroadcast of the televised game, otherwise, what’s the point, asks Chris Hebb, Maple Leafs Sports & Entertainment’s senior vice-president of broadcast. Hebb oversees the...