The TUESDAY INTERVIEW: CBC Television's Slawko Klymkiw

SO THE CBC IS GOING to pursue ratings after all. After years of downplaying its ratings (and sometimes lack thereof) in favor of talking about an overall strategy as a public broadcaster that offers programming of value to the Canadian public – and not necessarily ratings blockbusters – the CBC has decided to change course. With executive vice-president of CBC television Richard Stursberg firmly at the helm now (he had barely begun his tenure during the run-up to the fall 2004 season), the shift at the CBC has begun, where ratings mean far more than they had. Shows on the...