The TUESDAY INTERVIEW: Astral Television senior v-p Domenic Vivolo

TORONTO – Call it the churn-buster Subscription video on demand has, by all measures, been a stunning success for Astral Television, says the company’s senior vice-president of sales and marketing Domenic Vivolo (pictured). Usage rates, except in Quebec, have been extraordinarily high as people can thumb through and watch almost everything available that month from TMN and its multiplexes whenever they want, through TMN On Demand. In the French market, though, Super Ecran does not fare nearly as well, for reasons you’ll read below. However, with usage rates among TMN subscribers at 70% and pushing three million views per month...