The shifting specialty TV landscape

TORONTO - Big changes have occurred in the TV viewing environment over the past year says Doug Davis, vice-president, research and revenue management, Alliance Atlantis. He reported to attendees at Wednesday’s Spotlight on Specialty Television (see releated story) that the return of NHL hockey last fall saw sports-based specialty networks experience audience gains from 53-57% compared to the season before in the adult (25-54) demographic. Most noteworthy, says Davis, is that this gain was made without creating any audience losses in the remainder of specialty television. In fact, the remainder of the specialty networks realized a 7% audience growth during...