TORONTO – The Score has signed a three-season, $3.15 million contract for the exclusive Canadian TV rights to English Premier League soccer.
Broadcasts will start in the fall of 2007.
“We are thrilled to win the rights to such an incredible property, and to be able bring the EPL back to The Score” said John Levy, chairman and CEO of Score Media Inc., in a release. “EPL soccer is a great fit with The Score’s young and increasingly international audience.”
It’s also a blow to Rogers Sportsnet, which has carried the EPL for a number of years, with games anchoring Saturday broadcasts, leading into its Soccercentral half-hour at noon.
While details of The Score’s planned broadcasting schedule and distribution arrangements are still being finalized, "The Score plans to leverage its existing international sports expertise to support its new EPL programming," said the press release. The Score has a daily sports update show dedicated to international sports called Sportsworld.
“We… are proud to have added another industry leading live sporting event to our stable, which already includes NCAA and its March Madness, the NBA and Toronto Raptor basketball, and now EPL soccer," added Anthony Cicione, vice-president of programming at The Score.
