TORONTO – Hardcore sports fans can be just a push of a button away from their favourite team’s score with Score Mobile, launched Thursday by sports specialty channel The Score 
Score Mobile delivers up-to-the-minute scores to subscribers’ cell phones. Using an interactive menu that enables users to skip almost instantly to the scores they crave most, Score Mobile delivers live in-progress scores and odds (for the wagerists) for all major professional sports leagues, U.S. college football and basketball and Canadian CIS football. Score Mobile Version 1.0 can be downloaded now for free at www.thescore.ca, subject to standard wireless data fees.
"The marketplace is rapidly transforming from a passive environment to one in which Canadian consumers are demanding greater control over how, when and where they access information," said Peter Smith, vice president, marketing, The Score, in a release.
Score Mobile is currently available to customers of Bell Mobility and Rogers Wireless on a wide variety of cellular telephones with colour screens.
The Score is currently working with the other major wireless carriers to launch Score Mobile on their networks, it says. As well, Score Mobile is adding new compatible phones to its roster, and plans to launch a Blackberry-compatible version in the coming weeks.
Pre-registration is available at www.thescore.ca for those whose carrier or phone is not currently supported.
Based on early user feedback and evolving technology Score Mobile expects to expand its information offering and mobile browsing capabilities over time to deliver the best possible experience to the hardcore sports fan. "We expect greater integration between TV, the Internet, radio, mobile applications and other new media platforms to become the norm," says Smith. "Score Media recognizes that hardcore sports fans take their sports seriously and expect greater options in defining their sports entertainment and news experience.
“Delivery of The Score’s up-to-the-minute sports information and resources will become increasingly seamless across a growing number of both passive and interactive communications devices,” added Smith.
