TORONTO and LOS ANGELES — Canadian media company QYou Media is launching The Q India network on Airtel Xstream, a converged digital entertainment platform operated by New Delhi-based wireless service provider Bharti Airtel Limited.
Airtel Xstream content is accessible to more than 384 million Bharti Airtel customers across mobile, broadband and digital TV platforms. Its wide catalogue of live TV channels, movies and TV shows is available across 14 languages. The Q India content will be monetized via ad sales across the platform.
“As we continue to grow our reach across India, it is critically important to partner with companies like Airtel that are executing on a vision of anytime/anywhere entertainment,” said Curt Marvis, CEO of Q India, in the news release. “This partnership expedites our move to an ad revenue model as we target the Young Indian audience that is growing up in a world where every screen is a place to consume video. Airtel shares our commitment to bringing them the entertainment they want with ease. We are thrilled to be a part of the Airtel Xstream platform.”
The Q India content will be available to Airtel customers (prepaid/postpaid/broadband/DTH) across Airtel Xstream app, Airtel Xstream Hybrid Box and Airtel Xstream Smart Stick.
“The Q India offers top digital content from many of India’s leading online and social influencers and we are delighted to partner with them as part of our endeavour of building a world-class digital content ecosystem and making it accessible for customers through Airtel Xstream,” said Nupur Chaturvedi, head of content revenue and partnership for Bharti Airtel, in the news release.