TORONTO and MUMBAI, India — Canadian media company QYou Media has reached an agreement with India’s SitiNetworks to carry The Q India channel to nine million new households, QYou Media announced today.
SitiNetworks is one of India’s largest multi-system operators and is part of the Essel Group, a leading Indian business house with a diverse portfolio of assets in media, packaging, entertainment, technology-enabled services, infrastructure development and education.
As part of the agreement, SitiNetworks will extend the reach of The Q India channel to nine million new Broadcast Audience Research Council (BARC) rated households via channel 127 in its Hindi general entertainment channel area.
This represents a significant opportunity for The Q India to build additional ad revenues and brand recognition among its target audience of 20- to 30-year-old Indians, says the news release.
“Driving revenue via ad sales is our number one priority and the addition of SitiNetworks represents a big step in growing our BARC enabled households which is a key to our success. We’re thrilled with the opportunity to be added to their basic pack bringing their customers all of the wonderful digital series and social stars that can be found at The Q India,” said Krishna Menon, chief revenue officer of The Q India, in the release.
The Q India’s total distribution footprint in India now exceeds 550 million monthly average users: via more than 50 million TV households, with partners including TATA Sky, Airtel DTH and SitiNetworks; more than 355 million OTT monthly users via platforms including MX Player, ZEE5 and Dish Watcho; and via more than 150 million users on mobile and digital platforms including JioTV, Airtel Xstream and SNAP.
QYOU curates and packages content from digital video creators for multiscreen & multi- platform distribution. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony. QYOU’s millennial and gen Z-focused products include linear television networks, genre- based series, influencer marketing campaigns, mobile apps, and video-on-demand formats.
