The Q and Chingari partner for virtual TV show audition in India

TORONTO and MUMBAI — Canada-based media company QYou Media announced today the results of a marketing campaign run by its Hindi language channel The Q India in partnership with Chingari, one of India’s fastest growing short-form video apps. The three-week campaign gave digital content creators the opportunity to submit an audition video for a chance to be cast in the new Q crime fiction television series Jurm Ka Chehra (formerly Crime Aur Kanoon). The campaign received more than 47,000 audition entries generating a total of more than one billion impressions on the Chingari platform, “marking the largest digital consumption to...