The Movie Network rolls out next phase of its "Always Riveting" rebranding

TORONTO – Astral Media’s The Movie Network has unveiled a new on-air, off-air and online look to support its rebranding campaign under the “Always Riveting” tagline. The new look makes up the second component of a three-phase rebranding initiative that was launched in April 2007. The tag line communicates “the compelling and engaging premium experience” the channel offers through its commercial-free, high-quality programming, Astral said in a media release on Monday. “ also lives up to The Movie Network’s commitment to providing unparalleled programming and an entertainment experience that immerses and captivates the viewer,” said Domenic Vivolo, senior VP of...